There has been a change in the purchase process: Now it is the customer who controls it.
Any of us when we go to buy a product we look for information about the product / service and the companies that offer it. This management of customer interaction with our communications is carried out through Marketing Automation.
Marketing automation consists of a series of features supported by a software tool. A powerful and flexible tool whose adoption will mean a relevant change for your business and that will allow you to:
Manage and optimize the customer experience in its entirety.
Measure what is relevant.
Relate this income with the work of the marketing department.
Integrate Sales and Marketing.